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The ongoing policing efforts of SpeakerCraft have spawned innovative counter-measures to combat the unauthorized sellers. These include the use of internet-savvy law firms, each with specific expertise in trademark law and brand protection, and other highly effective methods that SpeakerCraft wishes to keep confidential. "As we announced at the onset of this program, we'll continue taking any and all measures legally available to us to protect the integrity of the SpeakerCraft brand", Burkhardt added. "The damage done to so many companies because of improper use of their intellectual properties by these rogue offenders is astounding. Our continued efforts and the ability to adapt our strategy is a real warning to those who are thinking of violating our intellectual property rights." Unfortunately, for our industry, the situation is getting worse for many companies due to them not knowing how to protect their brand. In addition to the damage done to the industry itself, unauthorized dealers are hurting consumer confidence as well. According to Burkhardt, "A consumer who purchases through unauthorized sources might receive damaged, defective or even used product. In addition, these sellers often misrepresent that the product carries a manufacturer's or factory warranty, which would only be true if it was bought from one of SpeakerCraft's authorized dealers. To avoid these problems, we invite all consumers to visit SpeakerCraft.com for the name of their nearest authorized dealer who can help them with accurate information, purchase assistance and a professional installation." Since its founding in 1976, SpeakerCraft has built an internationally-recognized brand committed to the development of superior architectural loudspeakers and electronics. The company leads the industry in dealer satisfaction with dedicated customer service support programs that ensure smooth and trouble-free business operations. Originally a primary OEM for many well known in-wall speaker companies, SpeakerCraft now markets its own branded solutions which comprise one of the most comprehensive selections available from any manufacturer. |