Using neodymium magnets to attach the grille, the speakers install just as simply and easily as the current SpeakerCraft product. This also means using a large enough lip to cover mistakes in cutting the drywall. However, once the grille is in place there is no visible flange. This means the installer does not need to adjust to closer tolerances or change his current installation procedure to achieve the new look.

"Paying close attention to the design community has always been a focus here at SpeakerCraft." Said Jeremy Burkhardt, the company's President. "We are constantly advancing the look and feel of our products and this is just another step in that evolution."

The Profile series is launching with nine of SpeakerCraft's most popular models in both round and rectangular versions. Those models are AIM8 One, AIM7 Two, AIM5 One, CRS8 One, CRS6 One, CRS3, AIM LCR1 and AIM LCR3 Three. The driver compliments match the corresponding flanged models and will have identical performance characteristics. All models are to ship in the fourth quarter.

SpeakerCraft, established in 1976, devoted itself for more than a decade to the design and development of architectural loudspeakers and became known as the prime OEM for many well-known, in-wall speaker brands in the field. In marketing its own brand, now one of the widest lines of architectural speakers and electronics in the industry, SpeakerCraft brings with it years of experience and a dedication to dealer satisfaction.